TYPEFACE FLAG -  2017

A public intervention that plays on the notion of a universal flag for a borderless state. The flag is a physical representation of the text-based smiley emoticon that is used by millions of people around the world. By reappropriating this popular symbol we all share through digital culture the work creates a playful dialogue that bridges the virtual with the real. Through this simple gesture the flag provides an alternative to national and regional flags by offering a reimagined collective identity. One that transcends geographical location and goes beyond language – celebrating a shared history that focuses on what unites us rather than what divides us through the power of technology and communication.

The flag was flown for the first time as a greeting flag welcoming visitors, tourists and members of the general public to Frequency 2017 - A digital arts and culture biennial based in Lincoln. The festival showcased the works of over 35 national and international multimedia artists responding to the theme of disPLACEment.

Flag name: Typeface
Materials: 8 Meter Flag Pole, Arial Font on Polyester Flag